about

It takes a community to build a business. Our dream is to improve lives through the sale of our products and services, and to take our impact in society to the next level. Join us @cadeireira #cadeireira #traditionalcrafterscontemporarythinkers #tailoringforchairs #chairsforlife #alfaiatariaparacadeiras #improvelivesthroughbiz

Olá – thank you for visiting our page!

My name is Carla Costa, and I founded aCADEIREIRA as the result of a dream to combine purpose, creativity and entrepreneurship. The idea has been incubating since the start of the global financial crisis in 2007, and I decided to take the plunge at the end of 2013.

The story so far I was born & raised in Portugal by paternal grandparents as my mum had to work and my dad was away in the army during the colonial conflicts in Africa. Grandad [avô Inácio] was a master tailor and he owned the only seamstress school for young ladies at the time in the county. I recall spending hours on end watching him advising customers, taking measurements, cutting beautiful wool fabrics & fur, and sew elegant suits and traditional Portuguese winter coats called “Samarras”. My maternal grandfather also lived in the same town, equally very popular in his trade as a traditional barber – he had an especially small chair in his shop, where I sat listening to his customer’s stories while they waited for a wet shave and a shoe polish.

Having a very traditional and organic upbringing had a huge impact on my values and beliefs, and I always humbly look back when I need to put things into perspective. Those values have always been the inspiration and catalyst to turn life upside down when I have been in need of different perspectives.

I swapped Lisboa for London in 1996 to work in marketing for the creative industries. I was energised by the progressive British culture, full of opportunities that allowed me to learn loads, meet & work with incredibly bright people, be rewarded for good work, and work and travel around the globe – which fit my nomadic lifestyle from a young age. I made friendships for life, and learned from communities of fantastic people from different walks of life.

In these last few years an urgency to add more purpose to what I do took over.

And so. Here we are. Whilst continuing to be part of the mad man folk of this world with a special focus on mentoring and consulting with individuals, start-ups and small businesses – my intention is, through the creation and sale of aCADEIREIRA’s products and services, to take our impact in society to the next level (yours and mine), helping to build and collaborate with a community of like-minded people, to ultimately help tackle unemployment and the combat of loneliness for the most vulnerable in Portugal and the UK. It’s the start of a new journey.

Adopted by London | Made of more in Lisbon After 20 years away, this is my way of building my bridge home, never forgetting I was adopted by London like an own child, and having metamorphosed into someone who, I’d like to think, has the best of both worlds in her DNA.

“It takes team work to make a dream work” If, like me, you have a deep interest in the preservation of artisanship, circular economy, social entrepreneurship and wish to make a greater impact through what you love doing, then please get in touch and be part of aCADEIREIRA’s journey.

Let’s go!

Carla has 20 years experience in the fields of advertising, marketing and business strategy, leading large and small teams and working at board level for clients and agencies. In parallel, she shares a passion for heritage, architecture & restorative design, artisanship and circular economy. In her spare time she specialised in traditional and modern upholstery with the British Association of Master Upholsterers after qualifying as an Interior Designer. She describes (re)upholstery as ‘tailoring for furniture’ – it’s her way of somehow wearing her grandfather’s shoes -, and as an important component of reducing waste by re-purposing products that were originally created to serve, whilst using high quality Portuguese and British made materials, supporting small family and artisan run businesses. Carla is fully trained and certified by:

– the Chartered Institute of Marketing (CIM)

– Google Programme – Post-Grad in Digital Marketing

– KLC, School of Design (Interiors)

– the British Association of Master Upholsterers & Soft Furnishers

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One thought on “about

  1. Amei! Estou de lágrimas nos olhos de tão profundo e bonito que é. Obrigada por seres tão simples!

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